Kendall Square is transforming into a neighborhood where people don't just come to work. The Archstones, LivLux, and ThirdSquare have added much needed housing in addition to the 200+ new units proposed for the corner of 3rd and Binney. With tech and biotech employees inhabiting the square during the day and professionals living at night it's in need of a place for picking up bread for lunch, some beer for after work, vegetables or meat for dinner, and where the hell does anyone get a good bagel around here? There is also a thriving community in East Cambridge that is forced to walk to Shaws or drive elsewhere. Where is someone supposed to get that last minute pepper or extra piece of steak for supper w/o taking 20-40 minutes? There is definitely the need and certainly growing demand. Just take a look at this map of the area and the "local" markets:
View Markets near Kendall in a larger map
The 2011 Kendall Square Customer Intercept Survey, conducted by the Community Development dept, identified a grocery store as the second highest need for the community behind a Pharmacy.
http://www2.cambridgema.gov/~cdd/ed/commdist/ed_survey_kendall.pdf
Having a more local place to pickup essentials is a logical next step.
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